You have to quantify what your customers are asking you so that you can spend time on fixing those areas on your automated chat so that they can funnel in the direct ways they need to.
Conduit is a better way to quantify that type of information.
Quantify customer data from tickets and tags. Tags kind of associate in a way that would help you determine:
Common theme with a certain product that you need to delve a little bit more into.
Or there's not enough communication for a particular promotion and there's a lot of questions regarding that.
Let's say your client has several products. And so he wants to have his overall eagle-eye view of his CX analytics, but he also wants to have a product view of each metric.
Set goals for agents for response times and tickets
Record customer data and analyze if issues are being resolved within the promised timeline.
Track how the agent did based on the goal.
Pay out bonuses to agents who hit those targets (ex. if an agent hits their email SLA target of 15 mins at least 80% of the time, they get a bonus).