You can sell a ton of products and have a high ROAS if you’re offering a 50% discount, but it may be at a negative margin.
This is much trickier to identify when you have a lot of promotions and various levels, free shipping, etc. Because you need to track and analyze the actual cost of shipping and the actual cost of products sold.
You pay customer support agents by the hour, and you get the information on the number of hours worked from Gorgias. Then the payment information is stored in a spreadsheet.
However, with Conduit, you can collect this information in a single location and calculate your customer support costs.